We are a proud family-run business built on a deep passion for fishing and years of hands-on experience. Unlike big-box factory brands, we believe that the best bait comes from the knowledge of real anglers who spend countless hours on the water. That’s why every formula we create is crafted using real ingredients like shad, shrimp, and blood the scents and flavors catfish can’t resist.

Our bait isn’t developed in a lab; it’s field-tested in rivers and lakes, refined over time, and proven to draw catfish fast and keep them biting longer. Every jar and pouch is the result of generations of fishing wisdom, passed down and perfected with one goal in mind: to help you land more fish with less effort.